Neelima Bajpai unhappy with Laado's timeslot

Neelima Bajpai unhappy with Laado's timeslot



A wrong time slot for a TV show can do great harm to the series. It is very important to air the program at the right time when the target audiences have the remote control in hand. And probably that is why Colors’ Na Aana Iss Des Laado, which was shifted to an afternoon slot, is also aired in the late night slot. While the fresh content is still aired on 1pm, the late night are repeat telecasts of the same.

The daily was previously aired at 10.30 pm, but was shifted to 1 pm in order to accommodate the hit reality show, Bigg Boss 5 that saw Bollywood stars Sanjay Dutt and Salman Khan as anchors. “Laado was shifted when its TRP was 2.9,” says producer Neelima Bajpai of Shakuntalam Telefilms.

While we are sure certain section of the audiences are happy to be able to view this thought provoking show late night, Neelima still seems to be upset. She is of the opinion that the show primarily targets the male audiences. And though she does tell us that she didn’t have to make any changes in the storyline for the new audiences (afternoon slot), she thinks that the night slot is the best for this series: “We had conveyed this to the channel (Colors); however, the final call is theirs.”

We hope that Shakuntalam Telefilms’ next venture, Mi Aaji Aur Saheb that is scheduled to air on Imagine from 6 February 2012 gives Neelima a reason to smile.