| | Channel V to revamp as music brand
Channel V to revamp as music brand
Life indeed comes to a full circle!
India’s one of the known music brands, Channel V (under Star India banner), mesmerized the audience when it launched.
Later on, wanting to tap on the youth market, the channel revamped itself and brought in a series of fiction and non-fiction shows.
Slowly and steadily, Channel V was recognised in a youth GEC and the ratings flaunted its success story.
But now in a turn of events, Star India has decided to strengthen its music genre under the Channel V brand.
The channel spokesperson released a statement in the media, “Consumption of music represents an opportunity; Star India to make a play in the music genre with its iconic youth brand Channel V. Channel V will be revamped as a youth focused music brand effective 1 July”.
As per information, the current shows will continue till the end of June, after which the channel will witness a transition to the revamped identity and programming.
A close source to the channel shared with us that though the current shows will not end, it might undergo various changes and will be slotted in a specific time zone.
Let's see how these developments will work for Channel V.