Keymon Ache Comes Alive This Summer on Nickelodeon!, Introducing India’s First Non-Mythological Cartoon Buddy on TV – Come May 9th, 2011 at 7 P.M
Keymon Ache on Nickelodeon
National, May 8th 2011: What If Life Could Change… For Good? Well, it’s about to! Nickelodeon India, the leading kid’s entertainment channel forays into local animation in association with DQ Entertainment.
KEYMON ACHE – India’s 1st non-mythological contemporary show has a compelling storyline combined with DQE’s world class animation. Nickelodeon introduces the ‘coolest dude’ – Keymon Ache
, a crazy character who has magical abilities, sings, dances and raps… So get ready as your summer entertainment begins on Monday, May 9, 2011 at 7:00pm, exclusively on Nickelodeon.
Commenting on the launch of Keymon Ache, Nina Elavia Jaipuria, Senior Vice President & General Manager, Nickelodeon India says, “The launch of Keymon Ache is a milestone for Nickelodeon. With this locally produced, pioneering and path breaking new show – Keymon Ache will definitely strike the right chord with kids. We are certain that kids will instantly relate to this unique character and forge a very strong and special bond with him. The show will truly go multi-platform & reach out to kids all across the country to make sure they have a rocking summer!”
Adds Tapaas Chakravarti, Chairman and CEO, DQ Entertainment International, “This project has the potential to extend beyond Indian TV audiences and engage with children globally. We are delighted that this series has already generated interest from several regions worldwide. DQE has produced several shows for Nickelodeon International, like ‘Tak & the Power of Juju’ and ‘Penguins of Madagascar’ in the past and we are delighted to partner with Nickelodeon India on this endearing and entertaining series.* This is a unique partnership between a broadcaster and a production house; and together we have created a show that is guaranteed to capture the hearts of our young viewers,”
Beginning with 26 half-hour episodes, Keymon Ache is based on the extraordinary life of an ordinary 9-year-old boy known as Rohan Tendulkar, accompanied by his set of magical toy friends! The show is a modern day potboiler that has strong themes of friendship, family values, honesty and morality, yet holding on to the strong flavour of young humour at its best! Keymon Ache being Rohan’s closest and craziest buddy, bringing fun and excitement in his life with tons of mad antics. Keymon helps his friend Rohan live life to the fullest, making every moment a special one.
Each character in the show is relatable to the average modern urban kid – be it the worried mom, the happy-go-lucky dad, the best friend, the school crush, the nerd or the crazy PT teacher! Add to this a ‘Toy-gang’ created by Keymon’s magical powers that help Rohan every single day!
Summer’s biggest launch & a mega venture for Nickelodeon India, Keymon Ache will be supported with a 360-degree marketing campaign to introduce the new local hero with a potential of becoming a global phenomenon. Keymon Ache will bring in loads of amusement across multiple screens and multiple platforms beginning May 9th. In addition to engaging with kids through cross channel on television, outdoor, print and ambient media; Keymon will have a dedicated site: www.keymon.in
, which will have games, downloadable’s & videos. On their mobiles, kids can simply SMS ‘Keymon’ to 56882 and receive a link to enjoy Keymon videos, games, ring tones & a lot more! In fact, Keymon Ache will also engage with the 73, 600 fans on the Nickelodeon page on Facebook – www.facebook.com/nickindia
With lots more in store for the summer of 2011 – Keymon Ache is geared to make this a truly memorable summer for kids!
Tune in & join the funniest dude on TV! Keymon Ache starting Monday, May 9th at 7:00 P.M!
© 2011 Dishtracking.com